{ "version": "2026-04-25-review", "brand": { "zhName": "葉綠宿", "enName": "Green Hotel", "groupName": "葉綠宿 Green Hotel Group", "website": "https://www.greenhotel.com.tw/", "tagline": "擁抱自然・從心森呼吸", "positioning": "城市裡可呼吸的自然旅宿", "origin": "2013 年於台中萌芽", "category": "台灣在地多館別旅宿集團" }, "brandPillars": [ "永續共生", "文化連結", "創新美學", "深度體驗" ], "mascot": { "zhName": "葉小蝸", "role": "品牌吉祥物 / 小蝸角色", "status": "2026-04-25 已歸檔使用者提供並確認授權之本機吉祥物素材：4 張角色設定/三視圖、20 款去字版表情。正式角色外觀以 brand-graphics/mascot/ 為主；網路照片改作環境佐證；舊的 mascot_yexiaowo_style_reference.svg 維持停用。", "personality": [ "慢活", "陪伴旅人", "綠生活", "地方探索", "帶著家旅行" ], "visualCues": [ "蝸牛", "米白色身體", "淺黃色蝸牛殼", "綠色葉片", "棕色手繪粗線條", "簡單點眼與溫和表情", "小尺寸友善角色", "去字版表情貼圖" ], "referenceAsset": "brand-graphics/mascot/character-sheets/yexiaowo_front_wave.png", "characterSheetAssets": [ "brand-graphics/mascot/character-sheets/yexiaowo_front_wave.png", "brand-graphics/mascot/character-sheets/yexiaowo_side_profile.png", "brand-graphics/mascot/character-sheets/yexiaowo_back_left.jpg", "brand-graphics/mascot/character-sheets/yexiaowo_back_right.png" ], "expressionAssets": [ { "name": "GO", "path": "brand-graphics/mascot/expressions/yexiaowo_go.png", "usage": "行動召喚、出發、活動導流" }, { "name": "HELLO", "path": "brand-graphics/mascot/expressions/yexiaowo_hello.png", "usage": "歡迎、客服、自我介紹" }, { "name": "OK", "path": "brand-graphics/mascot/expressions/yexiaowo_ok.png", "usage": "確認、成功、完成" }, { "name": "加油", "path": "brand-graphics/mascot/expressions/yexiaowo_cheer.png", "usage": "鼓勵、任務、活動提醒" }, { "name": "生氣", "path": "brand-graphics/mascot/expressions/yexiaowo_angry.png", "usage": "錯誤提示、幽默警示" }, { "name": "休息中", "path": "brand-graphics/mascot/expressions/yexiaowo_resting.png", "usage": "休息、暫停、館內安靜提示" }, { "name": "忙碌中", "path": "brand-graphics/mascot/expressions/yexiaowo_busy.png", "usage": "處理中、載入中、客服等待" }, { "name": "收到囉", "path": "brand-graphics/mascot/expressions/yexiaowo_received.png", "usage": "收到訊息、表單送出" }, { "name": "早安", "path": "brand-graphics/mascot/expressions/yexiaowo_good_morning.png", "usage": "晨間問候、早餐、早鳥活動" }, { "name": "盯", "path": "brand-graphics/mascot/expressions/yexiaowo_stare.png", "usage": "提醒、注意事項、幽默提示" }, { "name": "抱歉", "path": "brand-graphics/mascot/expressions/yexiaowo_sorry.png", "usage": "道歉、系統錯誤、售罄" }, { "name": "哭泣", "path": "brand-graphics/mascot/expressions/yexiaowo_crying.png", "usage": "遺憾、錯過、關閉" }, { "name": "問號", "path": "brand-graphics/mascot/expressions/yexiaowo_question.png", "usage": "FAQ、疑問、查詢" }, { "name": "掰掰", "path": "brand-graphics/mascot/expressions/yexiaowo_bye.png", "usage": "離開頁、告別、退房" }, { "name": "無奈", "path": "brand-graphics/mascot/expressions/yexiaowo_awkward.png", "usage": "滿房、限制、幽默回饋" }, { "name": "愛心", "path": "brand-graphics/mascot/expressions/yexiaowo_love.png", "usage": "收藏、喜歡、會員關係" }, { "name": "睡覺", "path": "brand-graphics/mascot/expressions/yexiaowo_sleep.png", "usage": "晚安、睡眠、安靜提醒" }, { "name": "慶祝", "path": "brand-graphics/mascot/expressions/yexiaowo_celebrate.png", "usage": "活動、優惠、達成" }, { "name": "謝謝", "path": "brand-graphics/mascot/expressions/yexiaowo_thanks.png", "usage": "感謝、訂單完成、回饋" }, { "name": "靈魂出竅", "path": "brand-graphics/mascot/expressions/yexiaowo_out_of_body.png", "usage": "幽默錯誤、不可用狀態、輕鬆提醒" } ], "sourceArchive": "source/mascot_originals/", "sourceMap": "source/mascot_local_asset_map_2026-04-25.csv", "supportingReferenceAssets": [ "brand-graphics/mascot_yexiaowo_official_green_forest_wall.jpg", "brand-graphics/mascot_yexiaowo_doorplate_walkerland_reference.jpg", "brand-graphics/mascot_yexiaowo_map_wall_walkerland_reference.jpg" ], "usageRules": [ "可用於小蝸報報、親子、集章、旅遊地圖、永續活動、社群貼紙語氣。", "避免把角色畫成過度卡通、過度幼齡或與葉綠宿主視覺不一致。", "延伸繪製時應保留米白身體、淺黃殼、綠葉、棕色粗線條、簡單表情與慢活姿態。", "產出貼圖或客服圖示時優先使用 expressions/ 的去字版 PNG，不要重新描繪成不同角色。", "舊自製 SVG 不應使用；網路照片只作環境與歷史佐證。" ] }, "keywords": { "core": [ "自然", "森呼吸", "光合作用", "植感", "暖心陪伴", "城市微旅行", "地方生活" ], "avoid": [ "極致尊榮", "頂級奢華", "超殺低價", "爆買", "環保救世", "過度童話感" ] }, "voice": { "tone": [ "溫暖", "清楚", "自然", "真誠", "有地方感" ], "copyRules": [ "像懂地方的旅宿夥伴，不像制式飯店廣告。", "使用短句與溫暖動詞。", "永續議題要轉成具體體驗或行動。", "可以使用森呼吸、光合作用等品牌語彙，但不要每段重複。" ] }, "colors": [ { "name": "葉綠宿主綠", "token": "gh-color-leaf", "hex": "#6C9446", "usage": "logo 搭配、CTA、重點標籤、主品牌識別" }, { "name": "清新植綠", "token": "gh-color-fresh-green", "hex": "#639A6B", "usage": "次要按鈕、圖表、社群素材輔助色" }, { "name": "深葉綠", "token": "gh-color-deep-leaf", "hex": "#4B6245", "usage": "標題、深色底、識別穩定感" }, { "name": "霧米白", "token": "gh-color-mist", "hex": "#EAE7DF", "usage": "大面積背景、簡報底色、品牌留白" }, { "name": "淺暖灰", "token": "gh-color-warm-gray", "hex": "#EEECEA", "usage": "卡片底、表格底、輕分隔" }, { "name": "文字灰", "token": "gh-color-text-strong", "hex": "#54595F", "usage": "內文標題、資訊文字" }, { "name": "輔助灰", "token": "gh-color-text-muted", "hex": "#7A7A7A", "usage": "次要資訊、日期、地址" }, { "name": "麥穗金", "token": "gh-color-wheat", "hex": "#CAA76F", "usage": "聯名、餐飲、溫暖高級感" }, { "name": "湖水藍", "token": "gh-color-lake-blue", "hex": "#006EA2", "usage": "資訊、連結或區域標示" } ], "typography": { "zh": "Noto Sans TC", "latin": "Roboto", "title": { "size": "23px", "weight": 600, "lineHeight": 1.45 }, "heading": { "size": "19px", "weight": 500, "lineHeight": 1.55 }, "body": { "size": "15px", "weight": 500, "lineHeight": 1.75 } }, "visualRules": { "layout": [ "使用大留白、乾淨資訊層級、固定卡片系統。", "卡片圓角不超過 8px。", "避免滿版花草裝飾，植物圖形應作為低密度輔助。", "照片、館名、地點、短句與 CTA 位置應一致。" ], "imagery": [ "自然光、植栽、天井、木質、安靜公共空間。", "強調旅人休息感與地方生活感。", "避免過度濾鏡、過暗、過黃、過度 HDR。" ] }, "accessibility": { "preferredTextPairs": [ { "background": "#EAE7DF", "text": "#4B6245", "usage": "標題與重點文字" }, { "background": "#FFFFFF", "text": "#54595F", "usage": "一般內文" }, { "background": "#4B6245", "text": "#FFFFFF", "usage": "深色區塊與封面" } ], "cautions": [ "避免用淺綠色承載長文。", "照片上疊字時需加半透明深綠遮罩或改用獨立文字區。", "CTA 文字要保持高對比，不要把白字放在過淺綠色上。" ] }, "outputRecipes": { "socialSquare": { "size": "1080x1080", "structure": "照片或米白底、館別名、情緒主標、短說明、日期或 CTA、logo 區", "preferredColors": [ "#EAE7DF", "#4B6245", "#6C9446", "#FFFFFF" ] }, "presentation": { "structure": "頁面標題、一句結論、3-5 個重點、一張照片或品牌圖形", "preferredColors": [ "#EAE7DF", "#4B6245", "#54595F", "#6C9446" ] }, "hotelCard": { "structure": "照片、館別中文名、英文名、地區、官方短句、CTA", "imageRatio": "16:10" } }, "hotels": [ { "zhName": "葉綠宿逢甲館", "enName": "Green Hotel", "region": "台中西屯", "brandLine": "自然而然散步走", "role": "母品牌旗艦館", "imagePath": "photos/photo_fengjia_greenhotel_exterior.jpg", "url": "https://www.greenhotel.com.tw/green-hotel-light/home/" }, { "zhName": "綠宿行旅", "enName": "Green Hotel", "region": "台中西區", "brandLine": "感受城市森呼吸", "role": "品牌形象館", "imagePath": "photos/photo_greenhotel_day_exterior.jpg", "url": "https://www.greenhotel.com.tw/green-hotel/home/" }, { "zhName": "川閱", "enName": "Midori", "region": "台中中區", "brandLine": "穿越時光．翻玩舊城", "role": "舊城導流館", "imagePath": "photos/photo_midori_lobby_official.jpg", "url": "https://www.greenhotel.com.tw/midori/home/" }, { "zhName": "茶覺旅", "enName": "Tea Way Hotel", "region": "台中中區", "brandLine": "察覺心的旅程", "role": "車站短住館", "imagePath": "photos/photo_teaway_lounge_official.jpg", "url": "https://www.greenhotel.com.tw/tea-way-hotel/home/" }, { "zhName": "一中漫走", "enName": "Easylazy Inn", "region": "台中北區", "brandLine": "漫步探索．走入日常", "role": "年輕街區館", "imagePath": "photos/photo_yizhong_exterior.jpg", "url": "https://www.greenhotel.com.tw/easylazy-inn/home/" }, { "zhName": "漫漫回嘉", "enName": "Home Way Hotel", "region": "嘉義西區", "brandLine": "回天空與土地的家", "role": "地方慢旅館", "imagePath": "photos/photo_homeway_exterior_official.jpg", "url": "https://www.greenhotel.com.tw/home-way-hotel/home/" }, { "zhName": "茲心園", "enName": "Zusin Garden Villa", "region": "南投清境", "brandLine": "回歸自然．清靜安在", "role": "目的地度假館", "imagePath": "photos/photo_zusin_main_official.jpg", "url": "https://www.greenhotel.com.tw/zusin-garden-villa/home/" } ], "sourceFiles": [ "source/online_sources_2026-04-25.md", "source/hotel_page_summary_2026-04-25.json", "source/mascot_local_asset_map_2026-04-25.csv", "source/mascot_local_source_inventory_2026-04-25.json", "source/mascot_originals/", "source/download_manifest.json", "source/local_file_inventory.json" ] }